The way people search has changed. SEOs now have the chance to educate and empower the entire organization to shape the business and drive revenue and value for the organization. How?

Seth Besmertnik, CEO of Conductor, and Crispin Sheridan, VP, Digital of SAP, have a few thoughts. In this presentation they’ll transform how you see your role in your org, and help you become the hero not only of your marketing department but your entire company.