The only way to know for sure that the time and money you’re investing in SEO is paying off is with consistent tracking. Communicating your SEO wins will also help you earn stakeholder buy-in and better budgets.
It doesn’t have to be complicated.
Katie Greenwood, Manager of SEO Success, and Dan Williams, Customer Success Manager, walk you through how to set benchmarks and specific goals, select the right KPIs, and develop clear reporting to share your results.
In this webinar you will learn how to:
- Set benchmarks & establish specific KPIs
- Keep reporting simple so stakeholders understand
- Isolate conversion rates from organic traffic
- Use Market Share as a competitive benchmark