Does a large investment in paid search guarantee good results in natural search as well? Our report on the corporate and consumer facing brands of the Fortune 500 says: Sorry, but no.
Although the top 500 public companies identified by Fortune magazine dedicate vast resources to paid search, their visibility is extremely limited in natural search. Our study shows that 72% of Fortune 500 companies have very low or non-existent visibility for their most advertised keywords; only 28% of the Fortune 500 registered any legitimate presence in natural search.
Download our report at right for details and to discover natural search opportunities you might be missing.