Every marketer has an opinion when it comes to the efficacy of organic and paid search marketing. Each has advantages: paid search can get you in front of new audiences quickly, while organic search is vastly preferred by customers and draws in the lion’s share of clicks.
While most companies invest in both, marketers have to make daily decisions about where they invest their resources and time. So where should you focus?
The answer: focus on organic search, and then use those insights to improve your paid strategy. This webinar offers strategies for how to blend your paid and organic search strategies for true marketing synergy.