SES New York 2010: SEO Performance Marketing – Paid Search is Accountable So Why Not SEO?
Presented by Seth Besmertnik, Conductor, CEO
Tuesday, March 23rd, 2010, at 12:45 p.m. EST
In search, PPC is a performance-driven sales channel, and SEO can be, too—with the right tools. Why apply sales metrics to SEO? Having the info you need to set performance targets and stretch goals for your team makes it easier to motivate and reward performance. Seth Besmertnik’s presentation provides the following tools to help you do just that:
- SEO Market Opportunity Calculator: Measure your market opportunity to improve rank for a portfolio of (20) keywords at a time.
- SEO Maturity Assessment: Measure your organization’s search engine optimization maturity across 4 key success drivers: Strategy, buy-in and skills; process definition, automation, and systems; keyword management; and results reporting and metrics.
- Share of Search Calculator: Benchmark your company’s performance vs. up to 4 competitors
Download your new SEO performance tools at right now.