Scaling Organic Search – The Business of SEO

Marketing CLoud LogoPresented by: Seth Besmertnik, CEO, Conductor

Thursday, October 28, 2010

Seth’s presentation explained how to identify where you are in your SEO maturity and how to advance to the final stage goals of scalability, sustainability, visibility and profitability.

  • SEO Maturity Assessment
    Evaluates your SEO strength across 4 key areas:

    • Strategy & Buy-in
    • Process Definition, Automation, & Systems
    • Keyword Management
    • Results, Reporting & Metrics
  • SEO Maturity Cycle Worksheet
    Helps you quickly see where you stand and where you need focus in the 5 stages of SEO maturity.
  • 4Q Share of Search Report Template
    Illustrates your progress against competitors by graphing each of your domains’ visibility for your most important keywords over four quarters.
  • SEO Performance Profiler
    Automatically sorts your keyword portfolio into 5 Visibility Zones based on their click through rates.
  • SEO ROI Calculator
    Calculates return on total SEO investment for B2C, B2B and Publisher business types.