We’re seeing a big shift in how natural search is viewed—and valued—in business. Companies now expect natural search to drive real clicks, visits, and revenue. Let our CEO, Seth Besmertnik, show you:

  • The basics of the 5 Stages of SEO Maturity
  • How to identify which stage your organization is currently in
  • How to map content to buyer pain points
  • How to allocate your budget as your SEO team evolves
  • Strategies, tactics, and metrics you can use now to advance your company’s natural search effectiveness

Download the encore presentation of Seth’s SEOMoz Advanced session, “Scaling Organic Search – The Business of SEO,” at right now.

Seth BesmertnikSeth Besmertnik | Conductor CEO & Co-Founder

Seth Besmertnik guides corporate strategy and develops strategic partnerships for Conductor, and his vision and thought leadership have established the company as a recognized authority in natural search. Since co-founding the company in 2005, Besmertnik has navigated the company through multiple finance rounds and extraordinary growth. Today the company boasts a customer list of more than one hundred Fortune 500 and Internet Retailer 500 companies and hundreds of the world’s most recognized publishers. In addition, Conductor provides natural search solutions for more than half the top search engine marketing and optimization agencies in the United States.

Besmertnik frequently speaks at industry events as an expert in search marketing and is a frequent guest lecturer on entrepreneurship at various universities. In 2009, Besmertnik was selected as a Finalist for Ernst & Young’s prestigious Entrepreneur of the Year Award. Besmertnik holds B.S. in Entrepreneurial Management from Baruch College’s Zicklin School of Business.

Follow Seth on Twitter: @besmertnik