SEO in the Boardroom: Tangible Search Metrics | SES NY 2013
You may have noticed that C-level executives now expect to see tangible search metrics tied to business objectives and returns. And with good reason—natural search now outperforms paid search 2:1 and social media 4:1.
Managing your SEO program with the same level of accountability and predictability as paid search requires advanced tools and technology to:
- Measure ROI
- Drive executive visibility and buy-in for natural search budget and headcount
- Create a predictable model for revenue growth from natural search
Check out these presentation materials for an SEO Budget Calculator to help you make the case for resources, plus ways to make SEO reporting easier and more effective.
- Simon Heseltine, Director of SEO, AOL Inc. (moderator)
- Seth Besmertnik, CEO, Conductor, Inc
- Chuck Price President & CEO, Measurable SEO
Download the presentation and SEO Budget Calculator at right.