The August edition of 30|30 is now in session, and Pat is busy laying out The Case of What Google Is Even Talking About. From telling people to remove noindex directives from robots.txt files, to denying the existence of LSI keywords, to some beyond-obvious advice (you should have experts write your YMYL content, who knew?), the Googs sure has a lot to say these days. Bonus: Pat shares all of his own thoughts on the happenings at Mozcon.