SES 2012: The Age of Big Data and the Modern Marketer
Today, marketers must effectively mine and analyze massive amounts of data and respond to changing business needs instantly. You’re probably well-versed in the metrics of your online marketing channels—but are you leveraging “Big Data” across all digital marketing channels? If not, you’re missing out on cross-functional insight into customer behavior, efficiencies across all channels, and growth in traffic and revenue.
Our report shows how Big Data is nudging professionals to become part marketer, part Chief Information Officer. You’ll learn how to leverage the latest advancements in technology to gather, analyze, and react to new consumer behavior uncovered by Big Data with an emphasis on visibility, optimization, and automation.
Download the report now at right to make Big Data work for you.