As the comprehension of SEO best practices moves from the offices of the optimizers to the board room, the standard metrics used by the practitioners is straining under the weight of the all powerful bottom line. Gone are the days when upper management was impressed by subtle changes in Page Rank, being replaced by questions of LTV and ROI. As more resources are being dedicated to creating the perfectly optimized and keyword rich landing page, C-level executives are demanding proof of the return they are receiving from these resources.
Seth’s panel will discuss a myriad of ways to move beyond Page Rank, indexed pages or linked sites and into metrics that can make you a hero and, better still, get your budget increased to a respectable level.
- Jeff Ferguson
SES Advisory Board & Senior Director, Online Marketing, Local.com
- Cindy Krum
Chief Executive Officer, Rank-Mobile, LLC
- Anne F. Kennedy
SES Advisory Board, Founder & MP, Beyond Ink, FP & CMO, Joblr.net
- Ray “Catfish” Comstock
Senior Search Strategist, BusinessOnLine