Material Plus

Material+ is a global insights, marketing, and technology company that helps the world's leading brands make smarter growth decisions by understanding what truly influences people. Rooted in a 50-year history of market research and behavioral science, Material+ offers an integrated suite of capabilities spanning Strategy & Insights (consumer and customer intelligence, market strategy, data and analytics, brand measurement), Marketing Services (brand strategy, marketing and channel strategy, content and creative, loyalty), and Experience Innovation (brand and product design, platform engineering, omnichannel experience). Their proprietary science-based tools and methodology help clients anticipate cultural and market shifts, influence consumer behavior, and build lasting, profitable customer relationships. With a global team of over 1,000 professionals across the Americas, Europe, and Asia-Pacific, Material+ serves some of the world's most recognizable brands across industries including financial services, healthcare, retail, and consumer goods. As a Conductor Marketing Services Partner, Material+ brings its deep consumer intelligence capabilities alongside Conductor's organic marketing platform to ensure brand and content strategies are grounded in what audiences actually want — and that those strategies perform where it matters most: in search.