Content Profiles

Guide Every Generation

Make language boundaries part of the generation context. Content Profiles let your team specify terms and phrases generated content should exclude, alongside reusable voice, tone, and audience guidance.
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Forrester: Leader 2025
Leader 2025
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What Are Language and Compliance Rules?

Language & Compliance Rules are reusable instructions within a Content Profile that identify terms or phrases generated content should exclude. They sit beside voice, tone, and audience guidance, giving Writing Assistant clearer language boundaries before it generates a draft.

Your team enters rules manually in the profile’s Usage Rules section. When the profile is selected for a draft, Writing Assistant applies those exclusions with the rest of the profile guidance. Existing style guide documents cannot be uploaded directly into a profile.

Usage Rules guide generation rather than acting as a post-generation compliance validator. Your team remains responsible for reviewing factual, legal, regulatory, and brand requirements before publishing.

Why Language Guidance Belongs Before Review

Restricted terminology is expensive to catch only after a draft reaches brand or compliance review. Adding exclusion guidance earlier gives generation a stronger starting point and makes the standard reusable.

  • Avoid Restricted Terms Earlier: Identify words and phrases generated content should exclude before the first draft is created.
  • Protect Brand Terminology: Keep retired product names, disallowed phrases, or off-brand vocabulary close to the generation workflow.
  • Preserve Human Oversight: Use profile rules to guide output while keeping final interpretation and approval with your team.

How Conductor Applies Reusable Exclusion Rules

Conductor combines exclusion terms with the rest of the selected Content Profile when Writing Assistant generates content. The profile provides reusable boundaries, while Additional Instructions can supply draft-specific direction.

  • Term-Level Exclusions: Add specific terms or phrases that generated content should avoid.
  • Rules With Brand Context: Pair exclusions with voice, tone, audience, and profile descriptions so language guidance does not operate in isolation.
  • Centralized Profile Management: Review profile ownership and update details in Conductor, or create, list, retrieve, update, and delete account-level profiles through the Content API.

Put Language and Compliance Rules Into Action

Protect Product Naming
Exclude retired names, discouraged abbreviations, or terminology that no longer matches the approved product narrative.
Guide Regulated Content
Add restricted phrases to the relevant profile, then keep legal or regulatory review in the human approval process.
Support Different Initiatives
Create separate profiles when regions, business units, or content programs need different approved-language boundaries.

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