If the online sales numbers we are seeing from Comscore so far this holiday season are any indicator, we are on pace for a record breaking year. With a majority of online research and sales activity occurring in the search engines, Conductor analyzed 9,567 search terms in Searchlight, our enterprise SEO Platform across five popular holiday gift categories to determine the retailers best positioned to take America’s online dollars this season:
The queries analyzed were high-traffic, purchase-centric terms and represent nearly 1.1 million searches in the US during the month of December. In total, more than 861,030 unique search results from Google, Yahoo and Bing were analyzed.
Big winners include Amazon, Zappos, Overstock, and ebay. These retailers’ broad product selection, solid site crawlability, and strong backlink profile leave them best positioned in the search engines this holiday season. Although traditionally brick and mortar retailers, the big box retailers are on strong footing online with Walmart, Target and Macys in seventh, eighth and ninth place respectively.
Download the study to learn more about the winners online this holiday season.