What is a Marketing Channel and Which One Should I Use? [Infographic]

What is a marketing channel?

A marketing channel is a channel through which businesses can communicate content, product offerings or services to their customers, prospects or audiences. Some of the most popular ones include social media, email marketing, paid ads, and organic search.

Which marketing channel gets you the most bang for your click?

With so many marketing channel choices, where should marketers focus their attention and spend?

Which marketing channel gets the most visitors? Which one brings in the most qualified leads? Which one sparks the best engagement? We gathered the best research out there on marketing channel ROI and compiled it all into one infographic.
 
Explore the research below:

Wait, where are you going? Check out our new research that proves that content marketing makes consumers 131% more likely to buy.