What is a marketing channel?

A marketing channel is a channel through which businesses can communicate content, product offerings or services to their customers, prospects or audiences. Some of the most popular ones include social media, email marketing, paid ads, and organic search.

Which marketing channel gets you the most bang for your click?

With so many marketing channel choices, where should marketers focus their attention and spend?

Which marketing channel gets the most visitors? Which one brings in the most qualified leads? Which one sparks the best engagement? We gathered the best research out there on marketing channel ROI and compiled it all into one infographic.
Explore the research below:

what is a marketing channel

Wait, where are you going? Check out our new research that proves that content marketing makes consumers 131% more likely to buy.

10 Responses to What is a Marketing Channel and Which One Should I Use? [Infographic]

  1. Bryan Coe says:

    Hey Billy. This is a very interesting study. Can you share the sources for the study? It’s difficult to see them in the Infographic.

  2. Paul Bruce says:

    Great infographic – short and sweet!

  3. John Fox says:

    Do you have research that includes offline channels? Conferences, for instance.

  4. Mark Vozzo says:

    I love the infographic and findings, but come on @Conductor, this is nearly 4 years old. As youd know best, things in digital marketing move quickly. I feel it’s time to conduct some new research and refresh this infographic and article. What to others think? Like this comment to show your support. Thx @Billy Lam.

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