What is a marketing channel?

A marketing channel is a channel through which businesses can communicate content, product offerings or services to their customers, prospects or audiences. Some of the most popular ones include social media, email marketing, paid ads, and organic search.

Which marketing channel gets you the most bang for your click?

With so many marketing channel choices, where should marketers focus their attention and spend?

Which marketing channel gets the most visitors? Which one brings in the most qualified leads? Which one sparks the best engagement? We gathered the best research out there on marketing channel ROI and compiled it all into one infographic.
 
Explore the research below:

what is a marketing channel

Wait, where are you going? Check out our new research that proves that content marketing makes consumers 131% more likely to buy.

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About the Author:

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Billy Lam is Online and Growth Marketing Manager at Conductor. He manages online marketing and the website, has presented at SMX East, and collaborated with SEMPO on their yearly salary survey.

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15 Responses to What is a Marketing Channel and Which One Should I Use? [Infographic]

  1. Infographic: Which Is The Most Effective Digital Marketing Channel says:
    April 17, 2014 at 1:03 pm

    […] Want the infographic for yourself? You’ll find it here: [Infographic] Which Marketing Channel Gets You the Most Bang for Your Click? […]

  2. Avatar Bryan Coe says:
    April 17, 2014 at 1:33 pm

    Hey Billy. This is a very interesting study. Can you share the sources for the study? It’s difficult to see them in the Infographic.

  3. Infographic Wednesday: Which Marketing Channel Gives You The Most Bang For Your Click - dripdrap says:
    May 13, 2014 at 8:11 pm

    […] infographic by Conductor gives insight into which marketing channels really deliver.  It was interesting to see that […]

  4. Amadeus Consulting Blog Lead Generation that Drives Results » Amadeus Consulting Blog says:
    May 28, 2014 at 5:10 pm

    […] to a study done by Conductor, marketers say that email produces the highest quality leads and is rated the best marketing […]

  5. Top 25 Inbound Marketing Infographics for 2014 – UpCity says:
    October 14, 2014 at 9:01 am

    […] Which Marketing Channel Gets You the Most Bang for Your Click? by Billy Lam […]

  6. Four Reasons Why You Cannot Rely Just On PPC For Website Traffic – Braveheart Digital – Manchester NH says:
    December 3, 2014 at 10:56 am

    […] of rising costs per click, and ad blindness it is not a surprise to see that a recent search conductor survey showed that PPC was the worst channel to drive traffic to your […]

  7. Avatar Paul Bruce says:
    March 2, 2015 at 11:30 am

    Great infographic – short and sweet!

  8. Avatar John Fox says:
    April 13, 2015 at 10:44 am

    Do you have research that includes offline channels? Conferences, for instance.

  9. Avatar Mark Vozzo says:
    March 12, 2018 at 5:02 pm

    I love the infographic and findings, but come on @Conductor, this is nearly 4 years old. As youd know best, things in digital marketing move quickly. I feel it’s time to conduct some new research and refresh this infographic and article. What to others think? Like this comment to show your support. Thx @Billy Lam.

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