By What is a marketing channel?
A marketing channel is a channel through which businesses can communicate content, product offerings or services to their customers, prospects or audiences. Some of the most popular ones include social media, email marketing, paid ads, and organic search.
Which marketing channel gets you the most bang for your click?
With so many marketing channel choices, where should marketers focus their attention and spend?
Which marketing channel gets the most visitors? Which one brings in the most qualified leads? Which one sparks the best engagement? We gathered the best research out there on marketing channel ROI and compiled it all into one infographic.
Explore the research below:
Wait, where are you going? Check out our new research that proves that content marketing makes consumers 131% more likely to buy.
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[…] Want the infographic for yourself? You’ll find it here: [Infographic] Which Marketing Channel Gets You the Most Bang for Your Click? […]
Hey Billy. This is a very interesting study. Can you share the sources for the study? It’s difficult to see them in the Infographic.
Hey Bryan,
Thanks for checking out our infographic. Here are the sources for this study:
http://econsultancy.com/reports/email-census
http://blog.custora.com/2013/06/e-commerce-customer-acquisition-snapshot/
http://www.softwareadvice.com/crm/industryview/demand-generation-benchmark-report-2013/
http://offers.hubspot.com/2013-state-of-inbound-marketing
http://www.slideshare.net/outbrain/content-discovery-report-q1-2011
http://www.forrester.com/go?objectid=SUS1371
Thanks Billy!
Hi Billy – thanks for sharing the sources. Can you help me? Can you connect each statistic you have used with its corresponding source?
Thanks!
With all these factors considered, which marketing channel gets brands the most bang for their click? Explore the research below.
[…] infographic by Conductor gives insight into which marketing channels really deliver. It was interesting to see that […]
[…] to a study done by Conductor, marketers say that email produces the highest quality leads and is rated the best marketing […]
[…] Which Marketing Channel Gets You the Most Bang for Your Click? by Billy Lam […]
[…] of rising costs per click, and ad blindness it is not a surprise to see that a recent search conductor survey showed that PPC was the worst channel to drive traffic to your […]
Great infographic – short and sweet!
But email is dead, they say!
Apparently not, right? What do “they” know anyway??? 8)
Do you have research that includes offline channels? Conferences, for instance.
I love the infographic and findings, but come on @Conductor, this is nearly 4 years old. As youd know best, things in digital marketing move quickly. I feel it’s time to conduct some new research and refresh this infographic and article. What to others think? Like this comment to show your support. Thx @Billy Lam.