Ah, the midweek slowdown. It’s only Wednesday, and your team just hit the wall midway through a 2H planning session. What to do? A halfhearted pep talk won’t do the trick — it’s time for drastic measures. It’s time for an idea so crazy, it just might work.
1. Fill your presentation decks with Kevin Spacey GIFs.
Nothing brings a little whimsy to that earnings report like Broadway’s greatest living song-and-dance man. From his most dramatic turns to the lighter fare of his early days, ol’ Keyser Soze has left us a wealth of iconic moments perfectly situated for brightening up a boring slide deck.
2. Ideate by throwing darts at a content calendar.
Bullseye! Sometimes the best way to decide between an eBook and an infographic is to let fate take the wheel. Throw a couple darts at the wall and see what sticks — worst case scenario, your blog output’s a little heavier this month.
3. Replace all your content pitches with the plot summary for Nights in Rodanthe.
What better way to tap into your audience’s emotions than with a classic piece of content inspired by Nicholas Sparks? Fasten that safety bar, because this 2008 Richard Gere/Diane Lane sentimental seaside romance is about to take us on an emotional rollercoaster.
Positioned to capitalize on the success of earlier Sparks adaptation The Notebook, Nights in Rodanthe may not have been a box office hit. But by the end of your content pitch, there won’t be a dry eye in the house.
4. Double up your content budget by betting it all on black.
Let it ride! Nothing says “team enablement” like rolling up to a roulette table with your whole budget in blue chips to bet on black. Think of the case studies you can fund with that kind of moolah!
Better hope lady luck’s on your side, because there’s a vendor contract with the ink still drying back in your desk drawer — but if you win big, you’d better skedaddle before the pit boss gets suspicious!
5. Decide on a bold new distribution strategy by racing turtles.
We all know this one! Who says marketing has to be hard? All you need is a couple of diamondback terrapins and a finish line to know exactly how you’re bringing your content to the masses.
Paid social? Influencer strategy? Your friendly sea-based testudines know all — and their speedy little footrace is sure to leave you with a go-to-market plan that yields major returns.
6. Replace all your new hire training decks with the trailer for Must Love Dogs.
Diane Lane strikes again! But we’re not complaining — this time, it’s a career highlight for both her and the inimitable John Cusack (playing rakish shipwright Jake Anderson) in this classic early 2000s rom-com.
It may not do much for onboarding, but as any MLD fan knows, your new hires will learn a lot about getting through this messy thing called life.
If none of these work, there’s always an easier way: download Conductor’s free keyword research app and your content will practically write itself. That way, you’ll have enough time for a Perfect Storm/Under the Tuscan Sun director’s cut double feature.
And if you’re feeling discouraged by a creative slump, take solace knowing you haven’t resorted to Magic 8 balls. Yet, anyway.