Emerson had a question: how do you get performance analytics — insight into traffic, performance, and top keywords — for a site you don’t own? As a major player in the heating, cooling, and ventilation space, they managed a large volume of satellite domains outside their primary site.

One such outlier we’ll call ACME, a pressure valve retailer, whose performance was flagging. A Digital Strategy Manager at Emerson, who we’ll call N, wanted to make the case to integrate ACME into Emerson’s primary domain.

But N wasn’t able to get the necessary performance analytics on ACME’s site traffic — she didn’t own the domain. So she reached out to a colleague:

Hi T,

Hope you are doing well.

I have a request for you. I am hoping Emerson has some tool that can help extract traffic insight for acme.com. I am trying to gather some analytics on its traffic.

Let me know if it is doable.

Many thanks,

Regards,

N

But unfortunately, as is the case with many smaller tools, visibility into the performance of a domain she didn’t own wasn’t granular enough:

Hi N!

I have used a few different tools I have used on non-owned sites.

Unfortunately, these do not provide much help when a domain falls below a certain traffic threshold (which this site does).

T

So T decided to pull the data from Domain Explorer, Conductor’s solution to marketers’ perennial visibility problem. It provides performance analytics on the top-performing pages, ranking keywords, and wins and losses of any domain — yours or your competitors’:

performance analytics

And Domain Explorer’s deeper analysis revealed exactly the details necessary for N to make the case for migration:

Hi N,

Below is a report pulled from Conductor which provides ACME’s modeled traffic along with their SEO performance. Their traffic is quite low and took a large dip between September and October.

Please let me know if you need anything else.

T

performance analytics
Domain Explorer offers up a high-level view of how an entire site is performing, and breaks the data down by top performing pages and keywords.

Which meant N could get what she needed:

M,

Tom’s SEO team has prepared an effective and persuasive presentation that can help us convince ACME business for transition.

I am very impressed by the Emerson SEO team’s talent and approach to requests.

Looking forward to working with a great team!

Kind Regards,

N

You don’t have to be hamstrung when it comes to finding data on the performance of sites you don’t own. If you’re looking for deeper insight on the domain level — whether it’s to argue for migration, understand your own opportunities, or gather research on competitors — look to Conductor’s Domain Explorer.

Want to hear more? Find out how Domain Explorer can empower your team with performance insights into your website and your competition.

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