Your customer has a busy Monday ahead of her, so she’s quickly scanning her inbox and only giving each email a cursory glance. How do you ensure yours is one that’ll grab her attention to the end?
Cue video voicemail. It’s quick, easy, and a powerful way to stand out in a crowded inbox and deliver value, and delight your customers.
What Is Video Voicemail
First, what is video voicemail? The name is a bit confusing. You’ll still use email to send it, but your email will feature an image — choose a compelling thumbnail from your video — that you’ll hyperlink to wherever you host the video, be it a landing page or your company’s YouTube or Vimeo channel.
You can also embed the video directly into your email, but that comes with its own advantages and disadvantages. Some email clients, such as certain versions of Outlook, don’t support them. Choose the method that works best for you and your customers.
Benefits Of Video Voicemail
Video voicemail offers plenty of benefits that help both sales and customer success teams meet their goals. As the old adage goes, a picture is worth a thousand words, and the visual medium of video voicemail allows you to communicate more than text-based email ever could. For instance, video expresses aspects of your personality that don’t necessarily come through in an email, such as a warm smile or individual fashion.
And while video voicemail means you can (literally) modulate your tone, nonverbal communication like your body language gives you another way to reinforce your message. Are your arms crossed, or do you look relaxed? Are you making eye contact or looking off to the side distractedly?
You get the picture — video voicemail humanizes you, allowing you to develop a more personal relationship with customers. By helping them put a face to your brand, they’ll feel more connected to your business and products or services.
Many video voicemail technologies also allow you to record your screen, which means you can share a customized workflow with easy-to-follow steps rather than forcing your customers to read through a lengthy email or scroll through a PDF. Customers can follow along on their own with a split screen view or simply listen to your instructions instead of having to click into their inbox.
Some customers may prefer written instructions, and that’s okay too. You can transcribe your message in the body of your email or attach a well-designed PDF to provide options. It provides options to customers who learn better by reading versus oral instruction or who may be hearing impaired. It’s best to make sure your videos have captions for this reason as well.
Video Voicemail Strategies
There are a few things to keep in mind when preparing a video voicemail for your customers:
1) Record in a clean workspace, especially if you’re working from home. No one wants to see your dirty socks on the floor.
2) Personalize your message to the recipient. Take the time to research them and their company.
3) Make it look good. You don’t need studio-grade equipment to produce a successful video that converts leads. Just follow basic guidelines — record in a well-lit space, have clear audio, don’t wear patterned clothing — and practice but don’t over-rehearse. You don’t want to sound like a robot, and small mistakes can be forgiven. Your customers will see you as human and authentic — all good outcomes.
4) Provide value. These videos shouldn’t be too short or too long. Have something more to say than just “hello” but don’t take up too much of their time. Ask yourself why this person should watch this video and why they’ll remember it.
5) Beam positivity. It’s easier to relate to friendly people with positive attitudes, and it’s easier to communicate this with video than with text, where it can sometimes be difficult to read tone. Remember what we said about body language and the visual medium of video, and you’ll do great.
6) Have a call to action. You should always end your video with clear verbal instructions on what the recipient can do next. You might invite them to schedule a demo or respond with feedback to the insights you provided. Ensure that this follow up is easy to understand.
Video Voicemail Tools
There are several free and low cost video voicemail tools you can use for your business. If you’re looking for some that are easy to use and more budget friendly, Screencast-o-matic and Loom may be the right solution for you (and both offer free versions!). If you are looking for something a bit more advanced, Snagit and Camtasia offer more high tech options.
Why Not Try It Out?
If you’ve never tried video voicemail, it may sound intimidating, but the data may help overcome any fears. For instance, in an A/B test conducted by Wistia, sales emails with video voicemails had a whopping 42% click-through rate while text-only emails had 10%. Hubspot also shows that marketers who use video voicemails grow revenue 49% faster than those who don’t. With numbers like that, experimenting and seeing what video voicemail can do for your business could very well be worth the investment.