Acquia and Conductor Partner to Bring AEO Intelligence Into the Drupal Content Workflow

About Acquia

Headquarters

Boston, Massachusetts

Company Size

5,000

Industry

Technology

Acquia is the agentic content platform that marketers love, and IT trusts. Marketers, developers, and AI agents build sites, manage assets, and optimize content together on a platform that takes security and compliance as seriously as IT does.

Built on the open flexibility of Drupal, Acquia Source unites content, digital asset management, and optimization in a single digital command center. Governments, universities, and Fortune 500 brands choose Acquia to scale AI without adding risk.

Acquia's portfolio spans the full content lifecycle, supporting everything from creation to publishing and governance. It combines the extensibility of open source technology with the security and governance that global enterprises require.

Integrated with Conductor, Acquia Content Optimization builds on that foundation. It brings AEO intelligence into Acquia, giving marketers the data and tools to create and optimize content for search within the workflows they already use.

The opportunity

Acquia built its business by giving enterprises the technology to create, manage, and publish digital experiences at scale. The next step was bringing AEO and search intelligence into that content lifecycle.

Marketers needed a clearer view of what audiences were searching for, where their brands appeared in AI answers, whether AI was recommending them, and where competitors had an advantage. More importantly, they needed those insights in real time to shape what they created next.

As AI became a bigger part of discovery and the modern customer journey, those signals became key to an effective content strategy. Acquia saw an opportunity to deliver that intelligence directly into the content workflows its customers already used.

But bringing that intelligence into the platform meant getting the data foundation right. Acquia wanted a partner with a proven track record in search and the technology to turn complex AI search data into actionable insights. The goal was to integrate industry-leading AEO data and put it to work for Acquia customers.

Partnering with Conductor gave us a faster path to market and access to deep search expertise—without having to build those capabilities in-house.

Why Acquia partnered with Conductor

Conductor brought the AEO intelligence, enterprise technology, and AI expertise Acquia needed to extend its content workflows.

What made Conductor the right partner for Acquia:

1. Enterprise AEO intelligence: Conductor brought the AI search performance data and technical foundation Acquia needed to embed AEO intelligence into its platform at enterprise scale. This gave Acquia a way to connect AI search insights to content creation and optimization directly within its customers' existing workflows.
2. Depth and quality of data: At the core of Conductor's platform is a data engine built on more than a decade of proprietary search data. It brings together the intent, content, and technical signals to turn search data into actionable AEO intelligence.
3. Proven enterprise leader: Conductor is a recognized industry leader with experience supporting complex enterprise organizations. Acquia could rely on both the technology and the people at Conductor to support the needs of global brands at scale.

We wanted a partner with deep expertise in search. Conductor’s long history in search and its ability to stay ahead of the shift to AEO made it a strong fit for Acquia.

How Acquia Content Optimization uses Conductor

Acquia Content Optimization powered by Conductor brings Conductor's AEO intelligence into Acquia's digital experience platform. Marketers can use AI search data to guide what they create and optimize—all without leaving Acquia.

Acquia is where content lives and gets published. Conductor supplies the intelligence layer underneath it, showing marketers where their brands appear in AI answers, what competitors are earning visibility for, and where content gaps exist.

The integration works on two levels:

1. Conductor's Writing Assistant lives as a native extension inside Acquia Source, appearing directly in Drupal Canvas as marketers edit a page.
2. Acquia released a Drupal module that brings Writing Assistant to any Drupal customer, not just Acquia Source users, right within their own content editor.

For users, AEO intelligence and AI search performance insights become part of the content creation process. Marketers can identify relevant topics and opportunities, create or improve content, and optimize the page based on real-time AEO signals before going live.

Conductor positions us to deliver more value to marketers by connecting AI Search Performance insights with content creation directly within Acquia Source.

The outcome: AEO informs how content is planned and produced, rather than functioning as a separate process after publication.

Featured Conductor products: Conductor Intelligence, Conductor Creator

Featured Conductor capabilities: AI Search Performance, Writing Assistant

The results

Content creation and optimization powered by AI search data

The best time to optimize content for AI search is before it goes live. Conductor gave Acquia users the intelligence to do exactly that. Marketers could see how their brands appeared in AI answers and compare that visibility with competitors, revealing where their content needed to improve.

Acquia Content Optimization brings that intelligence into the content creation process. Instead of waiting for performance data after publication, teams could use what they were learning from AI search performance to shape content while they were still creating it.

Conductor fills the gap between content creation in the CMS and search performance after publishing, bringing AI search intelligence into the content workflow from the start.

The result: Content was built to perform in AI search from the start.

AEO intelligence and content creation, in one platform

AEO intelligence is most useful when marketers don’t have to leave their content workflow to find it.

That's exactly what the integration with Conductor made possible. AI search insights were available directly in Drupal Canvas, where Acquia users were already creating and editing content.

Marketers could put those insights to work immediately, without moving between multiple siloed tools to find the information they needed.

The payoff is a faster, more informed content creation process that delivers results. Teams use current AI search data to strengthen their content before publishing, helping them move faster and produce content that gets cited without sacrificing on quality.

The intelligence lives where the work happens.

The impact for Acquia: Enterprise-grade search intelligence, integrated

The partnership with Conductor gave Acquia a faster way to expand its platform with enterprise-grade AEO intelligence. Backed by proven technology and deep search expertise, the integration strengthened its content optimization offering and helped meet growing customer demand for AI discovery insights.

Beyond the immediate benefits, the partnership established a foundation for continued innovation. With Conductor's expertise behind the technology, Acquia can respond to new customer needs and keep improving the capabilities available to marketers.

As search shifts toward AEO, having Conductor’s expertise behind us helps Acquia stay ahead of that change and respond to what marketers are asking for.

Conductor supplied the search intelligence. Acquia made it part of the experience that its customers already trusted.

Conductor has been an extremely hands-on partner. We benefit from having direct access to people who understand the space deeply and can help us bring that expertise to our customers