HG Insights Launches AI Search Visibility Platform for B2B Tech Vendors Powered by Conductor

About HG Insights

Headquarters

Santa Barbara, CA

Company Size

< 1,000

Industry

Technology

HG Insights is a B2B technology intelligence company that helps revenue and marketing teams understand which technologies companies use, what they spend, and which accounts are actively in-market. Its Revenue Growth Intelligence platform combines technographic, IT spend, buyer-intent, and contact intelligence data to help teams identify, prioritize, and engage the right opportunities.

After acquiring TrustRadius in 2025, HG Insights brought its verified B2B software review platform and buyer intelligence into HG Customer Voice.

Now, HG Insights uses Conductor Intelligence to power GEO monitoring that shows vendors how AI engines represent their products, where competitors are winning visibility, and how AI crawlers are interacting with their TrustRadius content. Those insights help vendors optimize the TrustRadius reviews, product listings, and buyer pages that AI engines use as third-party evidence.

The opportunity

B2B software buyers no longer start their research on a search engine results page. According to TrustRadius's 2026 B2B Buying Disconnect Report , 63% of technology buyers now use AI to research software. The same report found that 83% narrow their evaluation down to three or fewer products before ever talking to a vendor.

Much of that AI-driven research sources inputs directly through TrustRadius. The review platform sees roughly 60 million AI-crawler visits a year, and about half of those happen in real time. That means that right now, an AI engine is reading a TrustRadius product listing, review, or brand profile page to help answer an actual buyer's question.

For the vendors listed on TrustRadius, that created a blind spot. They could see their star rating and review count, but had no way to know whether AI-powered search experiences, like ChatGPT, Claude, Google AI Overviews, and Perplexity, were actually crawling their TrustRadius presence or including them in their shortlist of vendors worth considering as a result.

HG Insights needed a way to bring the same depth it built into technographic and buyer-intent data to that AI search visibility layer of the TrustRadius review platform.

Why HG Insights partnered with Conductor

To close that gap, HG Insights turned to Conductor's AEO platform. Conductor's technology and AI search intelligence now power the AI visibility data inside HG Customer Voice, giving vendors a clear read on how AI engines interact with their TrustRadius presence that they didn't have before.

HG Insights pairs that with its own technographic and buyer-intent data, so vendors get their AI search visibility alongside the market and buyer intelligence they already use.

How HG Insights uses Conductor

Every vendor's TrustRadius content now carries two layers of data. One is HG Insights' own: real install numbers by industry, department, company size, and region. The other comes from Conductor, whose AI search intelligence and crawler analytics power a new GEO Monitoring Dashboard inside HG Customer Voice.

The GEO Monitoring Dashboard splits into three views:

1. Product Monitoring tracks how a vendor's product is mentioned, cited, and characterized across AI-generated answers, with a breakdown of how competitors fared on the same prompts.
2. Category Monitoring widens that view to the vendor's full product category on TrustRadius, surfacing emerging competitors and tracking visibility across the broader, top-of-funnel questions buyers ask before they've settled on a shortlist.
3. Crawler Analytics shows which AI engines are reading a vendor's TrustRadius content, how often, and whether each crawl is a real-time request answering an actual buyer's question or a training crawl unrelated to any live search.

Coverage runs standard across Google AI Overviews, Google AI Mode, and ChatGPT, and extends to Claude, Perplexity, Microsoft Copilot, Gemini, and ChatGPT Search at HG Customer Voice's premium tier.

Featured Conductor capabilities: AI Search Performance, AI Crawler Activity, Competitive Intelligence

Featured Conductor products: Conductor Intelligence

The impact for HG Insights and its customers

AI engines don't just read or cite what a vendor says about itself—they heavily prioritize what a trusted third-party review site like TrustRadius says too. Until now, B2B vendors listed on TrustRadius lacked the depth of insights needed to see, measure, or improve that side of their AI visibility.

The GEO Monitoring Dashboard closes that gap, giving HG Insights' customers visibility into how their presence on TrustRadius is impacting their AI visibility, as well as how buyer research trends are evolving.

Measure how third-party TrustRadius content influences AI answers

A vendor’s own website analytics can’t show whether its TrustRadius presence is influencing AI search. Product Monitoring fills that gap by tracking how a product listing in TrustRadius is mentioned, cited, and characterized in AI-generated answers, down to the prompts driving those results. It also shows how competitors perform against the same prompts.

Vendors can see which buyer questions they’re showing up for, where competitors appear instead, and how AI engines are representing their products. That turns third-party AI visibility into something they can measure and gives them specific gaps to close.

Find where competitors are winning AI visibility

Individual prompts only tell one part of the story. Category Monitoring expands the view across a vendor’s broader product category, showing how visibility is shifting across the questions buyers ask before narrowing their options.

Crawler Analytics adds another layer by showing which AI engines are accessing a vendor’s TrustRadius content, how often, and whether those crawls support real-time buyer queries or model training.

Together, these views help vendors understand whether AI engines are finding and using TrustRadius content, how that activity translates into AI search visibility, and where competitors are gaining ground across the category.

Optimize the content shaping AI recommendations

Spotting a citation gap and fixing it are two different problems, and HG Insights built HG Customer Voice to cover both.

Conductor’s AI search intelligence shows where a product listing is missing, underrepresented, or losing visibility on the prompts that matter. From there, HG Insights' own team takes over: rewriting how a product is described, filling in categories that are too thin to answer a buyer's question, and adjusting messaging to match the specific language buyers are using with AI engines.

Conductor supplies the AI search intelligence. HG Insights supplies the execution. Together, they give vendors more control over a critical new point of influence: whether AI search recommends their product.