ASUG Switched to Conductor and Increased Efficiency by 75%

About ASUG

Headquarters

Chicago, IL

Company Size

< 1,000

Industry

Technology

ASUG (Americas' SAP Users' Group) is a member services organization that helps SAP users learn, connect, and grow their expertise across SAP products. Based in Chicago, the organization serves as a vital resource hub for SAP professionals, providing education, networking opportunities, and industry insights to support the success of its members.

The challenge

ASUG's previous SEO / AEO platform, Semrush, created critical workflow bottlenecks that prevented the marketing team from scaling their operations. User access limitations meant team members were regularly getting kicked out of the platform, disrupting collaboration across their growing content and editorial teams. As ASUG expanded its internal teams, these platform limitations and inefficiencies became unsustainable.

The bigger challenge was brand visibility in AI-generated search results. As AI search began reshaping how their audience found SAP-related information, ASUG needed a better way to track their performance in AI overviews, monitor citations in answer engines, and identify gaps where competitors were appearing instead of them. They needed a platform that could provide AI search intelligence while dramatically reducing the time spent on routine optimization tasks—and do it all at a lower cost.

How Conductor helped

ASUG needed a platform that could actually keep up with their growing team and the evolving search landscape. Conductor delivered on both fronts—eliminating the bottlenecks that had been holding them back while providing the AI search intelligence they needed to stay competitive.

1. Unlimited platform access for team scalability: Conductor's multi-user capabilities eliminated the access restrictions that had disrupted workflows with their previous platform. As ASUG expanded its content and editorial teams, it onboarded new members seamlessly, achieving 75% platform adoption across marketing, content, editorial, and events teams within the first year.
2. AI search visibility and performance tracking: Using Conductor's AI Search Performance, the team gained real-time visibility into their performance in AI overviews, tracked citations and mentions in answer engines week over week and month over month, and identified content gaps where competitors were appearing instead of them.
3. Streamlined content optimization workflows: The team leveraged Conductor's Research feature to discover relevant keywords and topics, the Writing Assistant and Content Score to optimize content efficiently, and the Chrome Extension to quickly identify pages needing optimization—cutting optimization time from over two hours to 30 minutes per task.
4. Strategic content intelligence: Insights from AI Search Performance informed content strategy across the organization. The team identified trending topics and prompts, shared these with editorial teams for virtual events and content development, and integrated SEO and AEO as standard steps in every workflow.

Featured Conductor capabilities: AI Search Performance, Research, Writing Assistant, Content Score, Chrome Extension

Featured Conductor products: Intelligence, Creator

The results

ASUG achieved dramatic efficiency gains and established comprehensive AI search visibility within the first year of using Conductor.

Significant efficiency improvements

• 75% reduction in optimization time: Weekly and monthly content optimizations decreased from 2 hours to 30 minutes per task
• 75% reduction in research time: AI search and competitor research that took 2 days now takes half a day

We do weekly and monthly [content] optimizations—both of which would take our internal teams two hours to get through on each step. Conductor has taken that time down to about 30 minutes, which is really, really such a great improvement.

Unlocked AI search visibility & performance measurement

• Comprehensive tracking of citations and mentions in AI overviews
• Identification of content gaps and competitive opportunities
• Month-over-month keyword ranking improvements
• Strategic insights informing content development across events and editorial programs

AI Search Performance overall has been extremely helpful to see month-over-month or week-over-week, how our mentions and citations have improved, where the gaps are, and how that coincides with traditional search—how we can keep our SEO while maintaining our AEO.

Achieved organizational scale and adoption

• 75% platform adoption across the organization in year one
• Successful onboarding of expanded content and editorial teams
• SEO and AEO integrated into every workflow—events, content pieces, and editorial work
• Cross-functional collaboration without access limitations

When we compare what we were getting in Semrush to what we get in Conductor, we save a ton of money and get more bang for our buck.

It's been night and day—the amount of productivity that we've seen, the ability for me to do better work and help our company better.

With Conductor, ASUG transformed time-intensive manual processes into streamlined workflows, gained the AI search visibility they lacked with their previous platform, and scaled their content operations efficiently—all while reducing costs.

Why did ASUG choose Conductor?

While previously partnered with Semrush, ASUG quickly realized the platform couldn't scale with their growing team. Constant user access issues, fragmented data, and two-hour+ workflows for a single optimization were slowing them down.

Switching to Conductor transformed their operations—they achieved 75% adoption across content and editorial teams within a year and reduced optimization time by 75%. The platform's unified view and AI-powered insights gave ASUG the enterprise capabilities to streamline workflows and drive real results in the evolving AEO / GEO search landscape.