How athenahealth Increased Traffic by 96% with Conductor
About athenahealth
- Headquarters
- Watertown, MA
- Industry
- Healthcare
athenahealth's partners with healthcare organizations, providing them with the best technology, insights, and expertise to drive better clinical and financial results.
The Challenge
athenahealth’s digital marketing team was tasked with filling their sales funnel with high-quality leads through organic marketing.
The Solution
Aided by Conductor and the Lumar (formerly DeepCrawl) integration, athenahealth increased online visibility with organic marketing. The team attracted qualified customers—like medical professionals and administrators—by creating and optimizing content relevant to each stage in the purchase journey.
Conductor helps us outperform our competitors and serve our target audience with great content. Lumar helps us make sure our content is technically sound and protects us from potential traffic drops. It’s incredibly powerful to be able to diagnose issues and make more strategic decisions about site health, content strategy, and SEO all in one place.
The Results
In preparation for a recent migration, a Lumar analysis discovered thousands of internal links coming from the athenahealth blog. This issue put the site at high risk for a search engine penalty—which could have significantly reduced the brand's online visibility and revenue. With Conductor and Lumar, the team quickly fixed the issue without incurring any negative impact.
As a result of the partnership with Conductor, the athenahealth team has seen a 96% increase in traffic, a 44% increase in sales meetings, and a significant increase in overall bookings.
