athenahealth Increases Traffic 96% with Conductor
athenahealth provides hospital and ambulatory clients with network-enabled services and mobile applications like electronic health records (EHR), revenue cycle management, patient engagement, and population health services.
96% Increase in traffic
44% Increase in sales meetings
Headquarters
Watertown, MA
Industry
Healthcare
Challenge
athenahealth’s digital marketing team was tasked with filling their sales funnel with high-quality leads through organic marketing.
Solution
Aided by Conductor, athenahealth increased online visibility with organic marketing. The team attracted qualified customers – like medical professionals and administrators – by creating and optimizing content relevant to each stage in the purchase journey.
Protecting Site Equity with Conductor’s Technical SEO Solution
In preparation for a recent migration, a technical SEO analysis discovered thousands of internal links coming from the athenahealth blog. This issue put the site at a high risk for a search engine penalty – which could have significantly reduced their online visibility and revenue. With Conductor, the team quickly fixed the issue without incurring any negative impact.
"Conductor helps us outperform our competitors and serve our target audience with great content. Their technical SEO solution helps us make sure our content is technically sound and protects us from potential traffic drops. It’s incredibly powerful to be able to diagnose issues and make more strategic decisions about site health, content strategy, and SEO all in one place."
Allison Wentzell
SEO Manager
Results
With support from Conductor’s team and technology, the athenahealth team has increased traffic by 96%, sales meetings by 44%, and increased overall bookings. Ongoing technical SEO auditing and monitoring ensures they proactively protect their gains.
