Nobel Biocare Drives Traffic With Educational Content

Nobel Biocare is a world leader in the field of innovative implant-based dental restorations. Their goal is to empower dental professionals to give quality of life back to their patients.

Hero Pattern Lime
Headquarters

Kloten, Switzerland

"We’re very happy with the Conductor platform and all that we have accomplished with it so far. We’ve made a lot of improvements on Nobel’s website with Conductor and seen some huge results in organic over the last two years. And now we’re expanding into the PPC environment, so we’re using the tools to look more at our campaigns, PPC efficiency, and more."

Susanna Marsiglia
Digital Acquisition Marketing Manager Nobel Biocare

"Conductor facilitated that process a lot. The website is technically perfect now, which allowed us to look more into the content. We created a process for all the content we publish on the site to make sure every piece of content is optimized for search engines."

Susanna Marsiglia
Digital Acquisition Marketing Manager Nobel Biocare

"We did face some challenges in getting buy-in from other departments here because we’re a very traditional company. We had to show a lot of reports and results around what we were doing to make the case to upper management about how important it is to be found by the right people at the right time. Without Conductor’s business case tools, this wouldn’t have been possible."

Susanna Marsiglia
Digital Acquisition Marketing Manager Nobel Biocare

"The first issue was that our business didn’t know much about SEO. We had to train ourselves on the importance of SEO to get buy-in internally. At the time, we were mainly developing promotional content. All that was on our product pages was marketing claims or a technical description of the products, but we didn’t really have inbound content."

Susanna Marsiglia
Digital Acquisition Marketing Manager Nobel Biocare

"We really needed to start ramping up with generating more hits, being more efficient with our search campaigns, both organic and paid, and having more synergies between organic search and PPC. We developed the editorial plan and the editorial strategy for the following year in order to make sure that we focused on topics that are really important for our users. We wanted to make sure we were getting our customers the right content at the right time, in the right place."

Susanna Marsiglia
Digital Acquisition Marketing Manager Nobel Biocare
With Conductor Nobel Biocare grew traffic by 30% YoY
With Conductor Nobel Biocare launched a blog that received 14K pageviews in just 2 months

"The quality of customer service at Conductor has made this a very positive experience for us. The Conductor team was always available to help us whenever we weren’t sure how to properly present some data, how to build key reports, or where to look if we needed some precise information."

Susanna Marsiglia
Digital Acquisition Marketing Manager Nobel Biocare

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