Nobel Biocare Drives Traffic With Educational Content
Nobel Biocare is a world leader of innovative implant-based dental restorations. Aiming to empower dental professionals to give quality of life back to their patients, they invested in content creation to more effectively reach their audience.
About Nobel Biocare
Nobel Biocare is a world leader in the field of innovative implant-based dental restorations. Their goal is to empower dental professionals to give quality of life back to their patients.
Nobel Biocare improves patients’ quality of life with dental implants and individualized prosthetics. Building both organic traffic and PPC are top priorities for a marketing team tasked with increasing visitors and efficiency.
The first priority was a deep look at their website. They needed to make their site searchable by users, so correcting metadata, looking at markup, redirects, and technical issues were critical. After that, they were able to look at optimizing every piece of their existing content, and plan future editorial development to reach the maximum audience at the perfect time.
But it was essential to get executive buy-in before moving to that next phase: a customer-first, organic insight-driven strategy.
Nobel Biocare collaborated with Conductor to perform a technical audit of the website, and created dedicated reports in Searchlight to address each of the issues. They were able to prioritize issues like improving the website’s index ranking.
Next, they were able to use Conductor Explorer to start looking at what content their customers were searching for. This positioned Nobel Biocare to plan a year’s worth of content and assemble one cohesive narrative timed to match market and customer trends.
Armed with a website build and optimized for search and the tools their marketing team needed to see what content their customers wanted, Nobel Biocare was positioned to see substantial traffic growth, with a 30% year-over-year increase from 2016–2017, and an additional 15% increase from 2017–2018. A marked increase in lead development verified for Nobel Biocare that they were generating not just traffic, but good, quality traffic.
But it’s not just about the technology; Nobel Biocare truly partnered with Conductor by working with our best-in-class service teams to make sure they had everything they needed to position their team for success.