April 2025 Edition
- Past event
- 30|30 Webinars
- Virtual
Google's March 2025 Core Update shows surprising shifts in search visibility, with apparel/retail seeing gains while content aggregators like WebMD continue to decline. The update brought "the biggest spike yet" in AI Overviews, with Pat predicting they'll soon reach double-digit presence in search results and eventually include ads.
Reddit continues its impressive growth, approaching 60 million keywords on page 1, highlighting why "everyone needs a plan for Reddit and forums" as LLMs increasingly pull content from these sources. Pat also shares his experience with Gemini's Deep Research functionality, which he believes outperforms GPT-4 for comprehensive research tasks.
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30|30 Webinars
May 2025 Edition
Join our VP of Services & Thought Leadership, Pat Reinhart, as he breaks down the latest updates in search, Google's algorithm, technical SEO, and content marketing in the last 30 days—in 30 minutes or less.
- Upcoming
- Virtual
30|30 Webinars
March 2025 Edition
In the latest 30|30 webinar, Pat Reinhart analyzes March's search landscape, highlighting a brief volatility spike with minimal cross-industry impact. While Reddit continues its upward trajectory (up 12% since January) and hospitality brands show strong yearly gains, the focus turns to AI's growing influence. With AI Overviews now appearing in 7% of queries and reducing click-through rates by 80%+, Pat makes a compelling case for shifting from traffic-based metrics to conversion quality and engagement. The session wraps with insights on Google's new AI Mode and upcoming industry events.
- On demand
- Virtual
