The Marketing Council: AffiniPay

In this engaging conversation, CMO of AffiniPay Ana Villegas shares marketing and leadership insights learned from years of experience. She discusses key strategies to drive your business forward including telling a cohesive brand story, increasing agility with AI, and developing team members.

Ana provides tactical advice on leveraging organic search, personalizing customer content, and carefully tracking website changes. She stresses the need for marketers to continuously learn, connect with people, and boldly bring fresh ideas. With her deep expertise leading marketing teams, Villegas offers prudent advice for marketers seeking to create value in an age of constant change. Listen in to gain actionable takeaways on marketing strategy, digital transformation, and leading with purpose.

Ana Villegas

Chief Marketing Officer at AffiniPay

Ana Villegas is a senior marketing leader with 25+ years of global marketing experience working across different customer segments and different regions. She is the former CMO of NI (National Instruments) and Senior Director of Marketing at Dell. In this interview, get insider insights on the future of marketing from two industry experts. Carla and Ana discuss everything from leveraging AI in marketing campaigns to strategizing for successful rebrands and the future of search.

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