The Marketing Council: AffiniPay
- On demand
- The Marketing Council
In this engaging conversation, CMO of AffiniPay Ana Villegas shares marketing and leadership insights learned from years of experience. She discusses key strategies to drive your business forward including telling a cohesive brand story, increasing agility with AI, and developing team members.
Ana provides tactical advice on leveraging organic search, personalizing customer content, and carefully tracking website changes. She stresses the need for marketers to continuously learn, connect with people, and boldly bring fresh ideas. With her deep expertise leading marketing teams, Villegas offers prudent advice for marketers seeking to create value in an age of constant change. Listen in to gain actionable takeaways on marketing strategy, digital transformation, and leading with purpose.