The Marketing Council: Prudential Financial
- On demand
- The Marketing Council
- Virtual
Warren Park brings an innovative background to his role as Prudential's VP of Prudential.com platforms. Transitioning from UX design, his user-centered approach now steers a major digital transformation.
In this episode, Warren recounts pivotal moments launching Prudential.com's rapid expansion. Drawing on extensive research, he previews upcoming personalization features set to engage customers. Warren also shares hard-won advice for managing stakeholders under pressure.
Stay tuned as Warren and Carla peer into the future of AI. With balanced optimism, they explore how AI can drive growth while considering ethical impacts. Their vision charts a wise path to integrate AI-powered automation and augmentation.
Warren Park
Vice President, Prudential.com platforms at Prudential Financial
Warren is an accomplished digital marketing and strategy executive with over 20 years of experience driving successful campaigns and product launches. He currently serves as Vice President, Prudential.com platforms at Prudential Financial where he has led key initiatives to upgrade core platforms and achieve significant improvements in lead generation and audience conversion. He has previously held leadership roles at prominent companies including ADP, Plus Factory, Time Warner, AOL, and FCB, consistently delivering measurable results such as increased lead capture, improved SEO rankings, and better user engagement. With a proven track record of using innovation to boost performance, Warren excels at leveraging data and omni-channel strategies to craft customer-centric digital solutions that drive business growth
Share Event Details
Related Events
The Marketing Council
The Marketing Council: Acquia
As marketing leaders, we are no strangers to making tough decisions at speed. We are usually not the first to have to make those decisions either. Let’s unlock the expertise and experience of top marketing leaders together.
- On demand
- Virtual
The Marketing Council
The Marketing Council: Jetson
In this month's episode, Conductor's VP of Marketing, Lindsay Hagan, interviews Nancy Scanlon, Chief Experience Officer at the Brooklyn-based micro-mobility startup Jetson. With experience leading teams across organizations of all types and sizes, Nancy explains that the fundamentals of digital marketing remain the same regardless of company size or resources. However, being a startup comes with tougher prioritization decisions and constraints on marketing investments.
- On demand
- Virtual
