The Marketing Council: NI
- On demand
- The Marketing Council
The Marketing Council host, Carla Piñeyro Sublett, interviews Norma Dorst, NI Marketing VP at Emerson, in this month's episode. Carla and Norma discuss how Norma is shaping NI's marketing strategy to highlight their expertise in key industries like automotive and aerospace.
Norma provides insight into how she and her team leverage AI and generative content to connect with NI's highly technical customer base. She emphasizes the importance of balancing short-term revenue goals with long-term perception building. Norma also stresses the need for marketers to advocate for the customer, even when it means going outside their lane. With rapid change in marketing, she advises staying focused on delivering value to customers from end-to-end.