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May 2017 – On this month’s edition, Pat talks Google’s Project Owl, fixes to the AMP reporting bugs, and Google dropping special characters in title tags.
April 2017 – This month, Pat discusses the latest: Google’s “Fred” algorithm, rich results now available to podcasters, selling links, exact matches for paid campaigns, and 404s.
March 2017 – On this month’s edition, Google updates its algorithm, DMOZ closes, voice search pulls from answer box results, Google Launches Hotel Rich Cards, there’s a bug in AMP reporting, and Google local pack now showing “Near You XX Minutes Ago.”
February 2017 – On this month’s edition, Pat talks 2017 best practices for site auditing, Google opening up an API for their mobile-friendly test, canonical tags updates, AMP isn’t a ranking factor, and more.
January 2017 – In our first 2017 edition, a possible Google update over the holidays, Google’s “intrusive interstitials” crackdown, Chrome’s warning to non-secure sites, Schema markup coming to Google Image Search, and more.
December 2016 – In our final 2016 edition, we talk 2017 SEO, social, and content predictions, the death of Content Keywords Report in GSC, Google filtering out fake news, AMP, and more.
November 2016 – In this edition, we talk about the aftermath of Possum/Penguin, Google going mobile-first (not splitting into 2 indexes), answer box results, Google not have an “overall domain authority” ranking signal, and the report of Penguin discounting all links.
October 2016 – This edition celebrates one year of 30|30! We discuss Penguin 4, Google Home, the local algo update (Possum), AMPs appearing in more regular mobile results, and new “Science Datasets” schema markup added.
September 2016 – This edition includes 2 algorithm updates over the weekend, Google’s crack down on “intrusive” interstitials, changes in Google’s Keyword planner depending on ad spend, Google dropping “mobile-friendly” label on search results, and more.
August 2016 – This edition includes AMP Pages now being in main mobile search results, Google’s ban on high interest & payday loans ads going into effect, Google taking away the ability to edit business descriptions on GoogleMyBusiness, and more.
July 2016 – This edition dives into Google becomes self-aware as RankBrain handles 100% of all queries, keyword planner ditches exact match in favor of showing close variants, eBay using AMP on transactional pages, keyword rankings still matter, and the June Quality Update.
May 2016 – This edition digs into the Mobile-Friendly algorithm boost, Google’s new Mobile-Friendly Test, Moz’s new Keyword Explorer, Redirects, and how your community affects your rankings.
April 2016 – This edition includes news pieces like Google Analytics 360 Suite, Bloggers and free product rules, Automakers Mobile Search Ads, the Mobile-Friendly Algorithm, and more!
March 2016 – This edition includes news pieces around changes in Google SERP ads, AMP Pages now live, Google dropping flash ad support, Bing 302 redirect issues, and more.
February 2016 – This edition includes news pieces like the industry response to core algorithm updates, JSON-LD support for structured markup, AMP pages roll out, Bing Now powering AOL Search, and more!
January 2016 – This edition includes news pieces like Google’s Core Algorithm Update, Google My Business API, AMP Pages, 2016 predictions and more!
December 2015 – This edition includes news pieces like Googles search updates, Bing’s mobile friendly testing tool, deceptive mobile traffic networks penalties, Twitter tweet button updates, and more!
November 2015 – This edition includes news pieces like the real-time penguin updates, machine learning AI RankBrain, Wix websites falling out of Google’s index, Facebook “Reactions”, accelerated mobile pages, and more!
October 2015 – This edition includes news pieces like giant app interstitials are no longer mobile friendly, rolling back on Panda 4.2, structured markup may begin impacting the algorithm in the future, Facebook developing a “dislike” button, and more!