To grow your mailing list, generate more quality leads and curate loyal customers, writing an ebook is the way to go. This guide to ebook publishing will show you how to build an ebook and establish a solid ebook strategy.
What is a digital book? An ebook or digital book is an electronic book you can read using a computer, ebook reader or other digital device. Just like hardcopy books, ebooks have pages that readers can turn. Pages can also be bookmarked or highlighted. Learning how to write an ebook is a little different than a physical book because you’ll need to think about how your audience is viewing your content. Our guide to writing an ebook will cover this so you know exactly what to do.
Format-wise, ebooks are generally in PDF form (portable document file) and can be easily downloaded or sent to users. This means they cannot be edited once created and sent to a reader. Some other common formats include:
When considering how to write an ebook, follow some ebook best practices. Bear in mind that the ebook’s aim is to generate leads, so choosing a relevant topic is vital for the best results.
Ask yourself what your lead wants and needs. Do they have pain points you can address? The ebook’s purpose is to take them from interest to action and commit to making a purchase.
Conducting competitive research is a must. Look at competitor landing pages and take note of any keywords they use that resonate with your brand or company.
Longtail keywords make up around 70% of all web searches and can help you rank higher organically by identifying every question searchers will ask.
Knowing your USP will put you ahead of competitors by allowing you to utilize specific keywords and recognize customer pain points. Generating ebook leads is easier with this information in play.
To create relevant, engaging content, research what topics are of interest to your audience and identify any pain points your service can solve. Conducting research includes reading niche forums, industry-specific news sites and using an SEO platform to zero in on content themes and search traffic trends.
The best way to write an ebook is to create organized, targeted content while adhering to helpful ebook design tips. Using ebook development tools can help you create ebook design ideas that capture the right message for your brand.
Ebook creation software will enable you to create and publish your ebook, encapsulating your ebook design ideas. Follow these ebook design tips:
Don’t forget to include a last CTA in your ebook to prompt the reader into signing up.
Now you’ve written your ebook, creating a dedicated, eye-catching landing page is essential for attracting leads and ensuring multiple downloads.
The ebook production process has led to this moment, and you’re now researching how to launch an ebook. Building anticipation and intrigue on your website or social media pages are some first steps to having a successful ebook launch. Gain momentum by starting a conversation with customers. Hold a Q&A forum to spark interest and awareness and promote the launch on multiple social media platforms.
You’ll now be wondering how to promote your ebook online and searching “promote ebook” to find some novel ideas. When it comes to ebook advertising, places to promote your ebook include:
Don’t forget to leverage repeated promotion. Still wondering where to promote your ebook? Set up a drip email campaign for current clients and have a bold CTA on your website and social media channels to lure in new leads.
Now you have a better idea of how to create, launch and promote an ebook, using the services of an SEO platform will enable you to take lead generation to a new level.