Last week, Internet Retailer magazine released their annual Top 500 Online Retailer Guide. Widely considered the authoritative guide to the online retail industry, the guide includes detailed metrics about the retailers, from financials to web traffic to web site performance. Like last year, we are pleased to have provided Internet Retailer with each retailer’s ‘SEO Effectiveness’ score that appears on every retailer’s individual page in the Guide.
There are definite challenges in measuring the SEO efficacy of an organization while external to the firm, yet we sought to provide a holistic measure of the effectiveness of each Retailer’s SEO efforts. Using a mix of internal and external tools and data sources, we measured the retailer’s commitment to SEO resources, tools and their ability to surface their critical keywords to the top of the search results. The ‘resources’, ‘tools’, and ‘keyword visibility’ scores were then summed to arrive at the final ‘SEO score’ that appeared in the Guide.
See our detailed explanation of the methodology here for more info.
Congratulations to all those named to this year’s Internet Retailer Top 500 list! We’re very pleased to have once again provided Internet Retailer Magazine with our SEO effectiveness scoring.
See our full page ad in Internet Retailer’s Top 500 Guide: