Events

Panda it was not, Google's helpful content update was boring to say the least. Pat covers why this update was a whole lot of nothing and what his general consensus around the industry was. In September's edition of 30|30 Pat also covers why you shouldn't get caught up in word count and how it may not be a sign of unhelpful or thin content. Want to get more of Pat's point of view?

The stakes of getting digital transformation right have never been higher, but what is digital transformation doing for your business? Just when you thought you had it all figured out, it’s time to rethink digital transformation for the enterprise. 

Over the last month, a lot has happened with the Googs. On the night of August 8th, Google experienced an outage and this caused issues for some folks. Google also had an indexing issue back on July 15th that caused new content not to be indexed. In this month's edition of 30|30 Pat covers these two issues along with an update on People Also Ask results. Want to learn more? You will have to tune into August's 30|30 to find out.

Most modern content marketers utilize basic SEO knowledge to improve the reach of their content. Great content marketers go beyond the basics to build a strong SEO foundation in their content marketing strategies to deliver relevant content audiences are already searching for. 

That’s right y’all. Google now officially has a running list of algorithm updates that you can scroll through going back to the beginning of 2020. In this month's edition of 30|30, Pat talks through why YouTube was a big winner after the core algorithm update. Want to know where kids these days are going to do their searching? (Hint: it isn't Google) You will have to tune into the episode to find out.

Making the most out of a marketing budget is top of mind for every leader. As customer behavior becomes more turbulent and less predictable, ensure you maximize your ROI so that every dollar works harder.