Events

The past 30 days in the search industry have been nothing short of eventful, and the excitement continues! We currently find ourselves amidst Google's September 2023 Helpful Content Update, and the burning question is whether this update will mark the end of the wild ride of volatility we've witnessed recently. It might still be a tad too early to make a definitive call on that, so join us again next month for the latest developments. Shifting our focus, there's a ton of noteworthy updates within the SGE this month. These include changes such as the removal and subsequent reinstatement of citation links, local testing enhancements, and a whole host of other fascinating developments. Lastly, it's worth noting that Pat's predictions have once again proven accurate - Google has now bid farewell to Rich Results on both mobile AND desktop platforms. Join us as we discuss this significant change and share some concluding thoughts on the intricate interplay between AI and human oversight.

Running SEO for an enterprise company comes with unique challenges that can derail even the most seasoned SEOs. From slow decision-making and siloed strategies to legacy site issues and misaligned priorities, driving SEO impact at an enterprise level requires solutions as unique as the challenges themselves.

Navigating the search industry is often challenging, but you don't have to do it alone. Join us for an exclusive fireside chat between our Chief Customer Officer Jess Jurva and esteemed guest, Areej AbuAli, founder of the Women in Tech SEO global community and events. Areej will share her expert insights on building your personal brand, the impact of mentorship, and the countless benefits of networking at industry events.

Are you finding that 30 minutes isn't quite enough time with our SEO expert, Pat Reinhart? Well, here's some good news for you. We're offering a new opportunity to join us for an exclusive event: Pat's 30|30 Office Hours on Tuesday, August 22nd at 11:00am EST | 8:00am PST!

What a whirlwind of a month it's been! Let's dive right in - Google's volatility is still riding high from July. Could this be the anticipation of something big brewing? But wait, there's more! After an earful of complaints from SEOs left and right, Google's SGE has undergone a makeover that includes links now! And as if that's not enough, they've thrown in an exciting bonus - the all-new "Show More" feature. It's like giving standard results a bit more room to stretch their legs. But hold onto your hats, because Google wasn't done yet. They've bid adieu to FAQ Rich Results and rolled out the red carpet for a parade of eye-catching visual features. And last but not least, brace yourselves for Pat's unfiltered take on GA4. Spoiler alert: it's not exactly a rave review. Buckle up, folks, because this month's 30|30 is serving up a buffet of news and insights that's simply too good to miss! Tune in now and let the fun begin!

In the fast-paced world of digital marketing, it's crucial for the C-suite to understand the true value and impact of SEO, but many executives lack a comprehensive understanding of SEO, its workings, and its impact on core business objectives. Without tangible results and clear visibility into their SEO and organic marketing investments, executives may fail to grasp SEO’s benefits.