How Data Drives Our Customer-First Content – Q&A with JanSport

We sat down with JanSport’s eCommerce Director, Victoria Reuter, to talk about how JanSport uses Conductor Searchlight to…

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How Content Marketing Impacts Purchase Power, Brand Affinity and Trust

the power of content marketing

Early stage content has a powerful impact on consumers’ likelihood to purchase. Educational content also has a powerful,…

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Your Guide to Customer-First Marketing [Infographic]

How do you do customer-first marketing? Taking on customer-first marketing is no easy feat — but it’s important. So we’ve…

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Organic Online Market Share Trend Report (Q1 2017)

With Q1 2017 now behind us, it’s time to look back on the organic search landscape and see…

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Anatomy of the Modern Content Marketing Team in 2017

Companies are pouring money into content — but many, especially larger organizations, are struggling to measure results. If…

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The 2017 Marketing Jobs Salary Guide

How much are your peers in other cities making? What’s the general trend in SEO jobs? What is…

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