How Data Drives Our Customer-First Content – Q&A with JanSport

We sat down with JanSport’s eCommerce Director, Victoria Reuter, to talk about how JanSport uses Conductor Searchlight to…

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What are Customer Needs?

Identifying Customer Needs Customer needs are the named and unnamed needs your customer has when they come in…

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Is Your SEO Getting Enough Credit? Building An Attribution Model That Works For You

The way people search has changed. SEOs now have the chance to educate and empower the entire organization…

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athenahealth Increases Traffic 96% with Conductor Searchlight

athenahealth provides hospital and ambulatory clients with network-enabled services and mobile applications like electronic health records (EHR), revenue…

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Content Marketing Moneyball: How to Create Content That Converts [Webinar]

You work hard to make great content — but when all your ideating, creating, and optimizing is said…

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How Educational Content Impacts Purchase Power, Brand Affinity and Trust

New research proves that educational content marketing has a massive, lasting impact on how likely consumers are to…

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