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Anatomy of the Modern Content Marketing Team in 2017 – Survey Breakdown

Who did we survey?

We surveyed 163 content marketers who self-identified as being responsible for content.

Company Size

Under 10025.6%
100 – 49932.9%
500 – 9998.5%
1,000 – 4,99915.2%
5,000 – 9,9996.1%
Over 10,00011.6%

Organization Type

B2B41.4%
B2C17.9%
Both B2B & B2C24.7%
Publisher3.1%
Agency8.6%
Other4.3%