Who did we survey?

We surveyed 163 content marketers who self-identified as being responsible for content.

Company Size

Under 100 25.6%
100 - 499 32.9%
500 - 999 8.5%
1,000 - 4,999 15.2%
5,000 - 9,999 6.1%
Over 10,000 11.6%

Organization Type

B2B 41.4%
B2C 17.9%
Both B2B & B2C 24.7%
Publisher 3.1%
Agency 8.6%
Other 4.3%