What if interactive marketers thought more like business planners than channel managers? In the free report available at right, independent research firm Forrester Research, Inc. outlines how changes like this will shape the future of successful search marketing. Consumer search behavior changes frequently, so advertisers must shift their use of search engines as a marketing medium accordingly. After all, search marketing represents the largest share of the interactive marketing mix – 60% – and is the primary customer acquisition source for many marketers.
Download Forrester’s The Future of Search Marketing report at right now.
“Conductor’s new Searchlight SEO technology monitors and values changes made to site content or structure that influence natural search rankings.”—The Future Of Search Marketing, Forrester Research, Inc.