E-A-T or Be E-A-T-en: Everything You Need to Know About Google’s E-A-T Initiative
On August 1, Google released a broad core algorithm update. Of course, as with any Google algorithm update, marketers want to know how the update has impacted the search landscape and how to win in light of the changes.
We hope you’re hungry, because the answer to both questions is E-A-T: Expertise, Authority, and Trustworthiness. E-A-T is key to Google’s search quality rating guidelines, which means you need to emphasize E-A-T in your content to protect and grow your organic performance.
Check out our webinar with Lily Ray, Director of SEO at Path Interactive, and Corbin Faber, Managed Services Manager at Conductor, for simple, actionable steps you can take to maximize your E-A-T. You’ll learn:
- How Google’s search quality rating guidelines influence its search algorithm
- Why some content suffered a decline in rankings after the Aug 1 algorithm update
- How to improve E-A-T for all kinds of content