With Q1 2017 now behind us, it’s time to look back on the organic search landscape and see how industry leaders navigated pitfalls and secured their share of the market.

We analyzed +150k search terms across +370MM searches for five verticals: insurance, finance, real estate, retail, and travel & hospitality. That’s a lot of data — and it revealed a lot of opportunities.

Download the report to see what you need to know to beat your competition.