Gut strategy just isn’t enough anymore. To be successful, marketers need technology and data to measure and track performance.
We surveyed 387 marketing execs and wanted to know: what are marketing execs thinking about for strategy next year? Where do their priorities lie? What are their dependencies on marketing technology?
We found some interesting results:
- 70% of marketing execs will spend more on marketing technology in 2017.
- 67% of all respondents felt that they had to look at too many different dashboards and reports to get insight.
- A third of execs will hire more SEO and content professionals in 2017.
2016 is almost over, but strategy goes on.
Download the study to learn more about what marketing execs are planning for next year!