Marketing Executives Reveal Their 2018 Strategy
We know executives are handling bigger budgets for their marketing and technology needs in 2018. We know that because we surveyed 500 execs across multiple industries to see where they’ve been this past year — and where they’re going. In 2018, balancing the goals and spend for marketing and technology are a big point of concern.
What else are marketing executives focusing on for next year?
- 68% will increase marketing spend in 2018
- 76% of marketing execs are increasing investment in content marketing
- Conversions and revenue are replacing leads and traffic as top KPIs
- The biggest point of uncertainty is the rise of artificial intelligence
That’s just a fraction of the insight we’ve uncovered in this survey. Read the whole report to get all the insights!