New Research: Marketing Executive Strategies for 2019
Marketing executives are expanding organic marketing programs and facing challenges around personalization, AI, and more. We surveyed over 150 execs across multiple industries to learn what they did in 2018 and where they are deploying resources and effort in their 2019 marketing strategies, including data around budget, technology, and new challenges in the ever-changing marketing landscape.
Some key findings from our survey of marketing executives this year:
- 30% see providing personalized experiences as their top challenge for 2019
- Top marketing budget priorities are content marketing and SEO
- 75% see conversions as their most important metric for measuring the success of their marketing strategy
- Bandwidth and budget are the biggest internal challenges facing marketing executives in 2019
Want more data on how marketing executives are building strategies, deploying budget, and using resources? Download the full report to learn more!