An analysis and breakdown of the natural search visibility, optimization effectiveness, trends and integration planning of the corporate and consumer facing brands of the Fortune 500. Data gathered and compiled during the fourth quarter of 2008.
See the latest results in our ongoing research project, which systematically tracks the Fortune 500 brands’ natural search effectiveness over time. Our Q3 report showed that Fortune 500 companies have very limited visibility in natural search rankings even as they dedicate vast resources to paid search (download the Q3 study here).
In Q4, although several companies have strongly aligned their natural search visibility with their paid spends, the Fortune 500 continues to be largely invisible in natural search. The Fortune 500 as a group spent approximately $51 million/day on 88,792 keywords, yet only 20.82% of these keywords rank in the top 100 natural search results.
Download the latest report at right to see what big brands are doing well (and not so well) now.