We’re not buying it: The 500 largest internet retailers (Internet Retailer 500) receive a “D” for natural search visibility, placing them in the “Very Low” visibility category. That’s one of the surprising results of our study, which measured the maturity of natural search efforts in comparison to the pay-per-click spending of the Internet Retailer 500.

In tracking the natural search rankings of each retailer’s 200 most expensive keywords, we also found that the Internet Retailer 500 is only slightly more visible in natural search than the Fortune 500. And 19% of Internet Retailer 500 companies are completely invisible in natural search for their most expensive paid keywords.

Download our trend report now and see how we discovered the disparities—and how we can do the same for your industry.