How Data Drives Our Customer-First Content – Q&A with JanSport

We sat down with JanSport’s eCommerce Director, Victoria Reuter, to talk about how JanSport uses Conductor Searchlight to…

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Anatomy of the Modern Content Marketing Team in 2017

Companies are pouring money into content — but many, especially larger organizations, are struggling to measure results. If…

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The 2017 Marketing Jobs Salary Guide

How much are your peers in other cities making? What’s the general trend in SEO jobs? What is…

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Organic Online Market Share by Vertical (Holiday Season 2016)

This report examines the Organic Share of Voice by industry for the 2016 winter holiday season, highlighting the…

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Char-Broil Increases Traffic 110% with Content and Conductor

Since 1948, Char-Broil is one of America’s favorite grill brands, with a line of gas, charcoal and electric…

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Marketing Executives Reveal Their 2017 Marketing Strategy

Gut strategy just isn’t enough anymore. To be successful, marketers need technology and data to measure and track…

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