How Data Drives Our Customer-First Content – Q&A with JanSport

We sat down with JanSport’s eCommerce Director, Victoria Reuter, to talk about how JanSport uses Conductor Searchlight to…

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Content Marketing Moneyball: How to Create Content That Converts [Webinar]

You work hard to make great content — but when all your ideating, creating, and optimizing is said…

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How Educational Content Impacts Purchase Power, Brand Affinity and Trust

New research proves that educational content marketing has a massive, lasting impact on how likely consumers are to…

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The Value Add: Customer-First Marketing – From Experience to Engagement to ROI

We’ve all heard the phrase “customer-first marketing,” but what does it really mean for marketers, now and in…

Learn More Increases Organic Conversions 1065% with Conductor Searchlight

At, 46 years in the ski-travel industry meets cutting-edge technology and free services to create the largest…

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Your Guide to Customer-First Marketing [Infographic]

What is customer-first marketing? Customer-first marketing is a strategy by which businesses create their products, content, and marketing…

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