In collaboration with Search Engine Watch, Conductor collected and analyzed responses from hundreds of SEO professionals to determine industry trends, goals, and expectations. Here are some key takeaways from this comprehensive report presented at Conductor’s C3 (Customer Collaboration Conference) by Conductor’s Director of Research Nathan Safran and Search Engine Watch’s Jonathan Allen:

  • The second most common location (16%) for search in the organization is now in its own department
  • 6 out of 10 organizations expect to increase SEO headcount in the coming year
  • 63% of executive teams are more familiar with SEO metrics than 12 months ago
  • 65% of respondents say natural search is influencing revenue strategy more than 12 months ago

Download the full report at right and see why 2013 will be the year of the SEO pro!

This survey was conducted via Search Engine Watch. You can support more industry initiatives like these by signing up for their newsletter.

Search Engine Watch