The report, based on a survey of approximately 400 search marketers and administered byindependent research firm e-consultancy, found that the SEO industry is experiencing a technology maturation. The majority of search marketers surveyed are currently using or actively considering using a SEO technology platform in the next 12 months. The study also highlights the increasing importance of SEO as an input to overall business strategy.
The more SEO’s influence in digital marketing grows, the more ammunition you have to promote SEO as a powerful business solution. In this report by independent research firm Econsultancy, based on a survey of approximately 400 search marketers, 3 out of 4 SEO professionals say SEO metrics have more influence on business strategy decisions than 12 months ago. And 62% of search marketers are currently using or researching SEO technology platform in the next 12 months.
Download the report at right and learn more about how SEO technology is leading the way in business.