There are two different distinct types of travel customers: business travelers and leisure travelers. Airlines, hotels, and travel publishers need to account for the specific needs of both types of travelers, and create specific marketing strategies and dedicated content to reach each. Conductor tracked 1,447 travel-related search queries across both types of customers, adding up to nearly 2.7 million average monthly searches, to find out which brands and strategies are winning the day across the customer journey for business and leisure travelers.
Check out a taste of how market share breaks down for leisure travel-related keywords:
Find out how hotel and airline brands are going head-to-head with OTAs and which strategies are coming out on top across the customer journey in 2019. What kinds of content do your travel customers need, and how do you build loyalty and value around your brand? How can you win at the search engine results pages? What can you learn from the best travel publishers and content producers?
Travel marketing strategies highlighted include:
- The Expert Vagabond
- U.S. News & World Report
- Family Vacation Critic