The Branding Value of Search’s Page 1
Marketers have historically turned to print and television offline, and banner advertisements online to achieve brand development goals. In contrast, search marketing has primarily been utilized as a medium to drive traffic and conversions to online web properties.
Election 2012: Political Candidates in Search and Social
Given that 82% of potential voters now research political candidates online, online visibility in search and social is more important than ever for political candidates. Conductor's study and infographic give a holistic view of the current political landscape of the 2012 Presidential elections.
Find Out Which Internet Retailers Scored Big This Year With Conductor’s Valentine’s Day Online Search Study
Valentine’s Day has become a day where consumers increasingly turn to the internet for gift and activity ideas for that special someone. According to a recent Consumer Insights study from Google, Valentine’s Day searches have increased 35% year over year, with an expected $210B on the line for web-influenced sales in 2012.
The Benefits of Optimizing the Long Tail of Search
Many Marketers approach SEO by targeting keywords in their industry with the largest monthly search volumes while neglecting the ‘long tail.’ Disproportionate focus on these ‘head terms’ is often exacerbated by the executive who wants to be at the top of Google for xxxx term.