Growing SEO Opportunity and Influence (Econsultancy)
The report, based on a survey of approximately 400 search marketers and administered byindependent research firm e-consultancy, found that the SEO industry is experiencing a technology maturation. The majority of search marketers surveyed are currently using or actively considering using a SEO technology platform in the next 12 months. The study also highlights the increasing importance of SEO as an input to overall business strategy.
Visibility Report: Online Brokerage Industry
We studied the search marketing strategies of ten of the top online brokerages and found the industry to be amongst the biggest spenders in paid search, investing millions of dollars per month in paid spend. The group left significant room for improvement in their natural search visibility where the majority of clicks occur, by being invisible three-quarters of the time for the industry’s most competitive keywords.
Free Tool: Assess Your Seasonal Search Ups and Downs
Many search marketers mine for seasonality trends in site analytics but do not account for it in their market assessment process. Discover why seasonality in market assessment matters, learn several methods for exposing seasonality, and download a free worksheet that makes exposing seasonal search behavior a snap.
Surprising Natural Search Trends of the Internet Retailer 500: Q2 / 2010
Conductor’s study is the first to scientifically track and measure the maturity of the natural search efforts in comparison to the pay-per-click spending of the 500 largest internet retailers included in Internet Retailer’s annual report, the Internet Retailer’s Top 500 Guide. The IR 500 represent the largest and most successful online retailers responsible for more than $113 billion in online sales. The Q2 study analyzes 4.5 million paid keywords, examines the paid/natural visibility correlation and investigates the effect of more specific ‘long tail’ searches for these brands.
Visibility Report: Anti-Virus Industry
With spend on consumer security software forecasted to reach an all time high this year and consumers performing tens of millions of anti-virus searches per month, we analyzed the top ten anti-virus software companies’ natural search visibility and search traffic acquisition strategies over a one year period.