Does natural search pay in the insurance industry? According to our report, it does: 76% of the top ten property and casualty insurance companies search visits were natural. It's a significant result, as more and more consumers turn to the Internet to research insurance. Although our research found that search marketing efforts varied widely among the top ten companies, natural search is key: The top search term in the health, auto, and home insurance industries average more than one hundred million natural and 525 paid search results.
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